Google AdSense is one of the easiest ways of monetizing a blog. It allows you to host ads on your site, chosen specifically to pair with your content by Google’s incredibly intuitive algorithms, and receive income when people click through to advertisers.
Income from AdSense is rarely steady and reliable though, even for sites with a ton of traffic. If you’d like to know how to take your AdSense income to the next level, check out these simple suggestions.
1. Use Prominently Placed Large Units
AdSense has a number of options you can adjust for your units. Each unit is an ad or set of ads included on your page as a result of one particular piece of AdSense code, but you have the ability to customize many details about your units. One of these is size, and AdSense experts have found that larger units tend to generate far more revenue than smaller ones. The 336×280 large rectangle and the 728×90 leaderboard are two particularly popular options.
2. Place Ads on Older Posts
If you’re concerned about losing your consistent readers by placing large ads on your posts, try setting up AdSense so that its most obtrusive units are only placed on older posts. This way, the organic traffic that your older posts attract will lead to more clickthroughs, while your everyday readers who look at every new post won’t end up suffering from ad fatigue.
3. Try Using Responsive Units
Google introduced responsive ad units in July of 2013 to little fanfare, but in the years since, as mobile web use has skyrocketed and desktop use has slowly declined, the importance of responsive web design has only increased. Responsive AdSense units look far better when viewed on mobile screens, generating more clicks from mobile users and more revenue for you. It’s a little extra work that will generate a big return.
4. Use AdSense For Search
AdSense offers a free way of placing a custom search engine on your site page that your users can then use to search the web. You can set the engine to search your site, the web as a whole, or a limited list of sites that you get to choose. But the real bonus is that AdSense will add ad units to the search results pages, giving you more opportunities for clicks and revenue. AdSense for Search isn’t likely to make up the majority of your revenue, but it can add a new source of income to your stream.
5. Experiment with Section Targeting
Although AdSense automatically uses contextual targeting to match Google ads with each page you choose to use them on, you have the opportunity to suggest certain sections to be targeted. This is especially useful if your site has a broad range of topics in its posts, but you want to host a specific kind of ads. You can instruct Google to only take its cues from the posts that are most relevant to the type of advertising content you want to host!
AdSense revenue is often described as “passive income,” but it actually takes a substantial amount of effort to make it worthwhile. Try implementing these suggestions and you could see you AdSense revenue stream doubling overnight.